The Giving-Getting Paradox

The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.
-- Henry Ford

You have three choices. You can meet, surpass, or disappoint others' expectations. Each choice leads to a particular circumstance. In meeting others' expectations, your needs are met. In surpassing others' expectations, your needs are surpassed. In disappointing others' expectations, your needs are disappointed.

Business success, just-getting-by, and failure depend on the extent that you meet your customers' expectations. The more you give to your customers, the more your customers give to you. The less you give to your customers, the less your customers give to you. Indeed, giving is getting.

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